HER is an entire building dedicated to the things Melbourne loves – modern classic food, sophisticated drinks, art, design, and music. From HQ Group (Arbory Bar and Eatery and Afloat), the surprising vertical laneway features a Euro- leaning bar called HER BAR on ground floor; a MUSIC ROOM dedicated to the love of sound on level one; a fast- paced Thai barbeque canteen called BKK on level three, and HER ROOFTOP on the top floor. Located in the hustle and bustle of Melbourne's retail precinct, this former hand-rolled cigarette factory is re-imagined into a hub of new connections, new sounds, and new stories – told collectively through community, design, and hospitality.