This summer, visitors to the NSW South Coast are invited to experience something a little different. Sow Good, a free two-day community festival, will transform a local Ulladulla nursery into a destination celebrating nature, creativity and connection. Sow Good offers an immersive festival experience set among greenery, open space and coastal culture reflecting the relaxed, creative spirit the region is known for. Designed to complement a South Coast getaway, the festival brings together live music, local food, community experiences and wellness through nature, encouraging visitors to slow down, explore, and connect with place. Music across the two days features a growing lineup of local and regional artists. Alongside the music and programming, the festival will feature pop-up food from local favourites Gwylo and Lagom, giving visitors a taste of the region's much-loved local food scene. Sow Good, Ulladulla is proudly supported by the NSW Government through its tourism and major events agency, Destination NSW. With beaches, coastal walks, cafes and towns on its doorstep, Sow Good offers visitors another reason to plan a South Coast weekend — one rooted in community, creativity and connection to place.